個人資料
簡怡雯
博士 美國普渡大學消費者行為博士
研究室 : 二館 805
電話 : 02-33661057
傳真 : 02-23625379
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主要研究領域
• 消費者心理學
• 消費者資訊處理
• 產品決策偏差因素
• 消費者態度與決策理論
研究領域摘要
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學歷
• 美國普渡大學消費者行為博士
課程
• 行銷通路管理
• 行銷管理
• 消費者態度與心理研討
• 消費者心理與產品判斷
獲獎
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經歷
1996-2001美國普渡大學消費者行為系所研究助理
1993中華民國管理科學學報執行編輯
1991-1992寶橋公司(Procter & Gamble)生產與採購計畫部企劃專員
研討會論文
  1. Chien Y., Hsiao C., 2014, The Moderating Role of Consumer Expertise on Bias Correction , Management Theory and Practice Conference , January
  2. Hsiao C., Chien Y., 2014, On the Determinant of Extent of Which Bias Correction Is Made: The Mediating Role of Consumers’ Attitudinal Confidence , Management Theory and Practice Conference , January
  3. Chien Y., Hsiao C., 2012, A Framework for Explaining the Diverse Core Brand Effects on Extension Evaluations , Proceedings of Business and Information 2012 Conference , January
  4. Hsiao C., Chien Y., 2012, How May Attitude Confidence Influence Correction Magnitude , Proceedings of Business and Information 2012 Conference , January
  5. Chien Y., Hsiao C., 2010, Category Relevance and Positioning Relevance for Explaining Source Effects on Product Judgments , Proceedings of the 2010 INFORMS Marketing Science Conference , January
  6. Hsiao C., Chien Y., 2010, Correction for Mood Bias in Product Judgments , Proceedings of the 2010 INFORMS Marketing Science Conference , January
  7. Chien Y., Hsiao C., 2010, Source Effects on Product Judgments: Moderation of Product-Source Positioning and Category Relevance , Proceedings of the Global Marketing 2010 Conference , January
  8. Hsiao C., Chien Y., 2010, Bias Removal and Judgmental Recalibration on Contrastive Context , Proceedings of the Global Marketing 2010 Conference , January
  9. Hsiao C., Chien Y., 2001, An Adjusted Ratio Model in Feature-Matching Similarity Judgment , Proceedings of the Society for Consumer Psychology 2001 Winter Conference , December
  10. Chien Y., Hsiao C., 2001, Dimensional Range Overlap Model for Explanation of Contextual Priming Effects , Proceedings of the Association for Consumer Research 2000 Annual Conference , January
  11. Chien Y., Hsiao C., 2001, Correction for Multiple Biasing Factors in Product Judgments , Proceedings of the Association for Consumer Research 2000 Annual Conference , January
  12. Chien Y., Hsiao C., 2000, The Effects of Endorsers on Product Judgments Depend on the Interaction of Consumer Involvement and Endorser Relevance , Proceedings of the Society for Marketing Advances 2000 Annual Conference , January
  13. Chien Y., Hsiao C., 2000, Correction for Multiple Biasing Factors in Product Judgments: Correction Is Based on the Identified Biasing Factors , Proceedings of the Society for Marketing Advances 2000 Annual Conference , January
  14. DeVaney S. A., Chien Y., 2000, Determinants of Savings in Thrift Savings Plans and Individual Retirement Accounts , Proceedings of The Gerontological Society of America 2000 Conference , January
  15. DeVaney S. A., Chien Y., 1999, Participation in Formal Retirement Plans: Self-Employed versus Wage Workers , Proceedings of The Gerontological Society of America 1999 Conference , January
期刊論文
  1. Chien, Y., and Hsiao, C., 2014, Be Yourself, Image Is Nothing: Bias Correction when Viewing Ads in Sequence , Social Influence (in press) , ( SSCI )
  2. Chien, Y., Wegener, D. T., Petty, R. E., and Hsiao, C., 2014, The Flexible Correction Model: Bias Correction Guided by Naïve Theories of Bias , Social and Personality Psychology Compass (in press) , (ProQuest/APA).
  3. Hsiao, C., Chien, Y., and Chiu, Y., 2013, The Majority/Minority Effect on Product Judgment: Moderation of Involvement and Source Relevance , 台大管理論叢 , ( TSSCI )
  4. Wegener, D. T., and Chien, Y., 2013, Elaboration and Choice , Journal of Consumer Psychology , Vol.23 , No.4 , 543 - 551 , ( SSCI )
  5. Chien Y., Wegener D., Hsiao C., Petty R. E., 2010, Dimensional Range Overlap and Context effects in consumer Judgments , Journal of Consumer Research , Vol.37 , No.3 , 530 - 542 , ( SSCI )
  6. Hsiao C., Chien Y., Liang G., 2010, A Two-Factor Explanation of Consumers’Self-Activated Bias Correction in Product Judgments , Journal of Management , Vol.27 , 319 - 335 , ( TSSCI )
  7. Chien Y., Hsiao C., 2008, Bias Correction for Contextual Contrast: , Taiwan Journal of Marketing Science , Vol.4 , 114 - 137
  8. Chien Y., Hsiao C., Chiu Y., Lu D., 2007, The Influence of Message Source-Product Category Relevance, Source Credibility, and Involvement on Product Attitudes , Management Review , Vol.26 , ( TSSCI )
  9. Hsiao C., Chien Y., 2004, On the Biasing Judgment of Innovation: Context Effect of Existent Brand, 4(3), Pages 339-356 , Taiwan Academy of Management Journal , Vol.4 , No.3 , 339 - 356
  10. DeVaney S. A., Chien Y., 2002, Children’s Education as the Most Important Savings Goal , Journal of Family and Consumer Sciences , Vol.94 , No.1 , 64 - 70
  11. DeVaney S. A., Chien Y., 2001, A Model of Savings Behavior and the Amount Saved in Retirement Accounts , Journal of Financial Service Professionals , No.2 , 72 - 81
  12. Chien Y., DeVaney S. A., 2001, The Effects of Credit Attitude and Socioeconomic Factors on Credit Card and Installment Debt , The Journal of Consumer Affairs , Vol.35 , 162 - 179 , ( SSCI )
  13. DeVaney S. A., Chien Y., 2000, Participation in Retirement Plans: A Comparison of the Self-Employed and Wage and Salary Workers , Compensation and Working Conditions , 31 - 36
專書
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專書論文
  1. Chien Y., 2013, 消費者產品偏誤修正涉入之獨特性: 偏誤認定涉入及修正執行涉入 , 國科會專題研究計畫
  2. Chien Y., 2012, 產品判斷的情緒修正: 享樂型與效用型資訊處理目標對負面情緒修正量之不同影響 , 國科會專題研究計畫
  3. Chien Y., 2011, 解釋母品牌對延伸品牌多重效果之理論架構 , 國科會專題研究計畫
  4. Chien Y., 2010, 週邊效果對產品判斷的影響: 近因促發與高頻促發的相對效果 , 國科會專題研究計畫
  5. Chien Y., 2008, 訊息來源可信度之多重角色: 訊息來源與產品種類相關性、訊息來源與產品形象符合程度與消費者涉入程度對品牌態度的影 , 國科會專題研究計畫
  6. Chien Y., 2006, 消費者對品牌延伸判斷的偏誤修正: 偏誤知識與動機 , 國科會專題研究計畫
  7. Chien Y., 2005, 2006年數位典藏國家型科技計畫參加紐約授權展計畫 , 國科會專題研究計畫
  8. Chien Y., 2005, Effects of Source Credibility on Product Judgments: Multiple Role under Different Involvement Levels , 國科會專題研究計畫
  9. Chien Y., 2005, 數位典藏應用服務分項計劃-數位典藏網路園區計劃 , 國科會專題研究計畫
  10. Chien Y., 2004, Priming Range Effects: Biasing Direction and Degree of Product Judgments , 國科會專題研究計畫
  11. Chien Y., 2003, Consumer Involvement and Bias Correction , 國科會專題研究計畫
  12. Chien Y., 2003, 國立中正文化中心定位策略與行銷策略規劃 , 國立中正文化中心
  13. Chien Y., 2003, 基隆長庚醫院定位規劃與行銷策略 , 基隆長庚醫院
  14. Chien Y., 2002, Dimensional Range Overlap Model for Explanation of Contextual Priming Effects on Product Judgments , Purdue University
技術報告
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其他
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