Personal Information
Heng-Chiang Huang
Ph.D. Ph.D., University of Michigan
Office : Building II, College of Management 806
Tel : 3366-4966
Fax : 2365-6590
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Research Field
• International Business Management
• International Marketing
• Marketing Research and Quantitative Models
• Consumer Behaviors
Research Field Summary
No Data Available
• Ph.D., University of Michigan
• Industry Analysis & Management in China
• Marketing Management
• Marketing Research
• Quantitative Models in Marketing
• Seminar on Marketing Management
No Data Available
1997-Current, Professor at Department of Business Administration, NTU 1992-1997, Associate Professor at Department of Business Administration, NTU 1986-1988, Officer at the Bureau of Foreign Trade, MOEA
Conference Paper
  1. Shih-Ju Wang, Heng-Chiang Huang, July 2012, Film Critics and Consumer Word of Mouth for Movies: Valence and Variation Effects, Business & Economics Society International (B&ESI) 2012 Conference, (Salzburg).
  2. Shih-Ju Wang, Heng-Chiang Huang, July 2012, Social Relationship and Innovation Performance: The Case of Motion Picture Projects, Business & Economics Society International (B&ESI) 2012 Conference, (Salzburg).
  3. 王仕茹, 黃恆獎, November 2011, 動態社會關係與產品創新績效:電影專案的網路記憶效果, 2011管理理論與實務國際研討會.
  4. Hsiu Ying Huang, Heng-Chiang Huang, June 2011, Expanding The Scope of ‘Country-Labeling’ Strategy- Concept of Country-of-Consumption, Academy of International Business 2011 Annual Conference, (Nagoya).
  5. Chia-Wen Chang, Heng-Chiang Huang, August 2010, Brand Community and Value Creation, American Marketing Association Summer Marketing Educators’ Conference, (Boston).
  6. Chiu-Ping Hsu, Yi-Fang Chiang, Heng-Chiang Huang, August 2010, How Virtual Experience-Driven Community Identification Leads to Trust and Engagement: Evidence from Online Game Community, American Marketing Association Summer Marketing Educators’ Conference, (Boston).
  7. Wen-Kuo Chen, Hengchiang Huang, Seng-Cho T. Chou, July 2010, Intention to Expand Usage and Recommend Mobile Data Services, IADIS Multi Conference on Computer Science and Information Systems, (Freiburg).
  8. Chiang, Yi-Fang, Chiu-Ping Hsu and Hengchiang Huang, August 2009, How Value-induced Community Identification Nurtures Engagement and Recommendation in Online Games, American Marketing Association Summer Marketing Educators’ Conference, (Chicago).
  9. Tsai, Hsien-Tung, Heng-Chiang Huang and Wen-Kuo Chen, May 2009, Antecedents and Consequences of Brand Community Participation, Academy of Marketing Science Annual Conference, (Baltimore Maryland).
  10. Wang, Huimei & Huang, Hengchiang, August 2000, Asset Specificity and Value- Creation: Small Suppliers’ Perspectives in the Personal Computer Industry, The 2000 International Conference in Management Sciences.
  11. Huang, H. C. and H. Wang, August 2000, Synergistic Specificity and Competence Building in International Outsourcing Partnerships: A Supplier’s Perspective, The 2nd Asia Academy of Management Conference.
  12. Huang, Hengchiang, August 1999, Outsourcing Decisions and the Costs of Organization: Make, Buy or Form Networks?, The Seventh International Conference on Multinational Enterprises.
  13. 黃恆獎、洪茂盛, August 1999, 資訊科技對跨國合資企業控制與績效的影響:台灣製造業的實證, 1999科技管理學會年會暨論文研討會.
  14. 趙義隆、黃恆獎、陳家誠, August 1999, 運動贊助活動之知覺空間定位:在台外商之實證, 第一屆台灣管理學術國際研討會.
  15. 黃恆獎、陳瑞文, August 1998, 出口製造業同業公會之形成:交易成本理論之實證, 1998科技管理學會年會暨論文研討會.
  16. Huang, Hengchiang, August 1997, Advertising Agency-Client Relations in Taiwan: An Analysis of Event Histories, American Marketing Association 1997 Summer Marketing Educators’ Conference.
  17. 黃恆獎、趙義隆、盧信昌, August 1997, 服務品質、顧客滿意與廠商競合行為:我國民航事業開放自由競爭之實證, 第三屆服務管理研討會.
  18. 王仕茹、黃恆獎, August 1997, 國家競爭力衡量指標之跨期分析, 第一屆國際企業管理學術研討會.
  19. 黃恆獎、王美惠, August 1997, 組織文化之濡化與組織效能:台灣企業購併案之分析, 97華夏文化與現代管理國際學術研討會.
  20. Huang, Hengchiang, August 1997, Anti-dumping Petitions and Litigation Options, 5th Annual Conference on Global Business Environment and Strategy.
  21. Huang, H. C, August 1996, A Re-examination of Entry Mode Strategies for Small Firms from NICs: Are We Eclectic Enough?, Academy of International Business, South East Asia Regional Chapter.
  22. Huang, Hengchiang, August 1996, Critical Success Factors and Their Dynamics: The Experiences of Taiwan’s Exporting Industries, Academy of International Business.
  23. Huang, Hengchiang, August 1996, Entry Mode Strategies for Small- and Medium-sized Firms: The Eclectic Paradigm Revisited, 1996 International Conference on Comparative Management.
  24. Huang, Hengchiang, August 1996, Entry Mode Strategies for Small Firms from NICs: A Test of Organizational and Networking Moderators, Academy of International Business,United States North East Regional Chapter.
  25. 李吉仁、陳振祥、黃恆獎, August 1996, 國際分工與廠商策略選擇 ─ ODM的策略架構, 第五屆產業管理研討會.
  26. 黃恆獎、蕭廣中, August 1994, 綠色行銷與消費者購買行為之結構性分析, 第五屆環境決策與管理研討會.
  27. 黃恆獎, August 1994, 顧客滿意導向之現代化零售通路 ─ 著作物之實證, 第一屆全國零售通路現代化研討會.
Journal Paper
  1. Chou, Anthony En-Yi, Cheng-Yu Lin and Heng-Chiang Huang, November 2016, Fairness and Devotion Go Far: Integrating Online Justice and Value Co-creation in Virtual Communities, International Journal of Information Management, (SSCI impact factor=1.550, ranked 21/85 in Information Science & Library Science).
  2. Wang, Shih-Ju, Heng-Chiang Huang and Carolyn Yun-Shiuan Yang, October 2016, To Say or not to Say? The Mediating Role of Psychological Safety and Self-efficacy in the Influence of Social Capital on Users’ Knowledge Sharing Behavior in Social Network Sites, 臺大管理論叢, (即將刊出).
  3. Wang, Shih-Ju, Chiu-Ping Hsu, Heng-Chiang Huang and Chia-Lin Chen, December 2015, How Readers’ Perceived Self-congruity and Functional Congruity Affect Bloggers’ Informational Influence: Perceived Interactivity as a Moderator, Online Information Review, 537 - 555, (SSCI impact factor=0.918, ranked 34/85 in Information Science & Library Science).
  4. Hsu, Chiu-Ping, Chi-Yun Chiang, Chia-Wen Chang, Heng-Chiang Huang and Chia-Chen Chen, November 2015, Enhancing the Commitment of Nurses to the Organization by Means of Trust and Monetary Reward, Journal of Nursing Management, 567 - 576, (SSCI impact factor=1.454, ranked 17/104 in Nursing -Social Science).
  5. Hsu, Chiu-ping, Heng-Chiang Huang, Chih-Huei Ko and Shih-Ju Wang, December 2013, Basing Bloggers’ Power on Readers’ Satisfaction and Loyalty, Online Information Review, 78 - 94, (SSCI impact factor=0.939).
  6. Wen-Kuo Chen, Heng-Chiang Huang, Seng-Cho T. Chou, December 2012, Understanding What Determines Consumers’ Expanded Use of Mobile Videophones, Behaviour & Information Technology, 953 - 967, (SCI impact factor=0.835).
  7. Chang, Chia-Wen, Heng-Chiang Huang, Chi-Yun Chiang, Chiu-Ping Hsu and Chia-Chen Chang, October 2012, Social Capital and Knowledge Sharing: Effects on Patient Safety, Journal of Advanced Nursing, 1793 - 1803, (SSCI impact factor=1.527, ranked 14/104 in Nursing -Social Science).
  8. 吳壽進, 方文昌, 黃恆獎, September 2012, 虛擬社群成員識別匿名性、群體規範與社群投入之研究:外在自我覺察與社群認同之中介效果, 資訊管理學報, 315 - 347.
  9. Hsu, Chiu-Ping, Yi-Fang Chiang and Heng-Chiang Huang, August 2012, How Experience-Driven Community Identification Generates Trust and Engagement, Online Information Review, 72 - 88, (SSCI impact factor=0.939).
  10. Lin, Hsin-Mei, Heng-Chiang Huang, Chih-Pin Lin and Wen-Chung Hsu, August 2012, How to Manage Strategic Alliances in OEM-Based Industrial Clusters: Network Embeddedness and Formal Governance Mechanisms, Industrial Marketing Management, 449 - 459, (SSCI impact factor=1.694).
  11. Tsai, Hsien-Tung, Heng-Chiang Huang, and Ya-Ling Chiu, July 2012, Brand Community Participation in Taiwan: Examining the Roles of Individual-, Group-, and Relationship-level Antecedents, Journal of Business Research, 676 - 684, (SSCI impact factor=1.773) .
  12. Hsu, Chiu-Ping, Chia-Wen Chang, Heng-Chiang Huang, and Chi-Yun Chiang, December 2011, The Relationships Among Social Capital, Organizational Commitment and Customer-Oriented Prosocial Behavior of Hospital Nurses, Journal of Clinical Nursing, 1383 - 1392, (SSCI/SCI impact factor=1.316, ranked 21/104 in Nursing -Social Science).
  13. Lin, Hsin-Mei, Chih-Pin Lin and Heng-Chiang Huang, October 2011, Embedding Strategic Alliances in Networks to Govern Transaction Hazards: Evidence from an Emerging Economy, Asian Business & Management, 183 - 208, (SSCI impact factor=0.174).
  14. Chia-Wen Chang, Heng-Chiang Huang, Chi-Yun Chiang, Chiu-Ping Hsu and Chia-Chen Chang, April 2011, Social Capital and Knowledge Sharing: Effects on Patient Safety, Journal of Advanced Nursing.
  15. Wen-Kuo Chen, Heng-Chiang Huang and Seng-Cho T. Chou, 2011, Understanding What Determines Consumers’ Expanded Use of Mobile Videophones, Behaviour & Information Technology.
  16. Hsien-Tung Tsai, Heng-Chiang Huang, Ya-Ling Chiu, 2011, Brand Community Participation: Examining the Roles of Individual-, Group-, and Relationship-level Antecedents, Journal of Business Research.
  17. Chiu-Ping Hsu, Heng-Chiang Huang, Yi-Fang Chiang, 2011, Experience-Driven Community Identification Generates Trust and Engagement, Online Information Review.
  18. Lin, Hsin-Mei, Heng-Chiang Huang, and Sheng-Ya Tseng, December 2010, Influences of Inter-organizational Relationships in Technology Diffusion: The Network Perspective, World Review of Science, Technology and Sustainable Development, 62 - 80, (ABI/INFORM).
  19. Chen, Tsung-Tai, Kuo-Piao Chung, Heng-Chiang Huang, Lao-Nga Man & Mei-Shu Lai, February 2010, Using Discrete Choice Experiment to Elicit Physicians Preferences for the Report Card Design of Diabetes Care in Taiwan: A Pilot Study, Journal of Evaluation in Clinical Practice, 14 - 20, (SCI impact factor=1.508, ranked 48/83 in Health Care Sciences & Services).
  20. 劉雪同,李宛津,黃恆獎, December 2009, 探討大學生家庭功能、社會訊息處理與憂鬱之關係(Relationships Among Family Functioning, Social Information Processing, and Depression in College Students), 輔仁醫學期刊, 113 - 130.
  21. Tsai, Hsien-Tung and Heng-Chiang Huang, December 2009, Online Consumer Loyalty: Why E-tailers Should Seek a High-Profile Leadership Position, Computers in Human Behavior, 1231 - 1240, (SSCI impact factor=1.677).
  22. Liu, Hsiu-Wen,Hengchiang Huang, Yu-Li Lin, October 2009, Asymmetric Effect of Distribution Intensity on Marketing Performance: The Moderating Role of Brand Awareness, Asia Pacific Management Review, 251 - 262.
  23. 顏怡音, 薛富井, 黃恆獎, 鍾開欽, July 2009, 產業群聚與企業經營績效的實證研究與分析:以臺灣資訊電子產業赴大陸投資為例, 管理與系統, 373 - 396.
  24. Huang, Hengchiang and Chia-Wen Chang, December 2008, Embedded Ties and the Acquisition of Competitive Advantage, Journal of Intellectual Capital, 105 - 121, (ABI/INFORM).
  25. Huang Hengchiang and Chia-Wen Chang, December 2007, Building Brand Community: A Study of VW’s Club, 臺灣企業績效學刊, 1 - 26, (Leading Article).
  26. Chang, Chia-Wen and Hengchiang Huang, November 2007, Determinants of Incremental Innovation: A Process View Incorporating Theories of Transaction Cost, Social Exchange and Embeddedness, 臺大管理論叢, 81 - 116.
  27. Tsai, Hsien-Tung and Heng-Chiang Huang, August 2007, Determinants of E-Repurchase Intentions: An Integrative Model of Quadruple Retention Drivers, Information & Management, 231 - 239, (SSCI impact factor=2.282) (Leading Article).
  28. Huang, Hengchiang and Hsin-Mei Lin, November 2006, Collaborate or Do It Alone? Trade of Strategic Resources, Interorganizational Embeddedness, and Value Creation: A theoretical perspective, International Journal of Management, Sept (NSC- 92-2416-H-260-018)(ABI).
  29. 蔡顯童(Hsien-Tung Tsai);黃恆獎(Heng-Chiang Huang), August 2006, Understanding the Antecedents of Repurchase Intentions, 台灣管理學刊, 63 - 80.
  30. Hsien-Tung Tsai, Heng-Chiang Huang, Yi-Long Jaw, WenKuo Chen, April 2006, Why on-line Customer Remain with a Particular E-retailer: An integrative Model and Empirical Evidence, Psychology & Marketing, 447 - 464.
  31. 方世榮、黃恆獎、江季芸, November 2005, 產業網路鑲嵌與網絡動態性演化, 關係管理研究, 42 - 82.
  32. 陳智凱,黃恆獎, August 2005, 知識經濟指標之構念模型, 政大智慧財產評論, 130 - 151.
  33. Wang, Huimei, Hengchiang Huang and Pratima Bansal, June 2005, What Determined Success During the Asian Economic Crisis? The Importance of Experiential Knowledge and Group Affiliation, Asia Pacific Journal of Management, 89 - 106.
  34. 趙琪、黃恆獎, August 2001, 交易成本與混合統治對複式通路訂價之影響-競食、私有品牌及協商的討論, 管理學報, 453 - 476.
  35. Wang Huimei, Hengchiang Huang, Ji-Ren Lee, June 2001, Does Relation-Specific Investment Contribute to Competence Building? A Supplier’s Perspective, Taiwan Academy of Management Journal, 55 - 75.
  36. 黃恆獎, August 1999, 資訊科技對跨國合資企業控制與績效的影響, 能力雜誌.
  37. 黃恆獎、王仕茹, August 1997, 國家競爭力指標之構念效度分析—IMD與WEF指標之評估, 管理學報, 635 - 665.
  38. 黃恆獎、李佳璋, August 1997, 產品績效指標、消費滿意度及購後行為之整合分析, 臺大管理論叢, 25 - 58.
  39. 黃恆獎、王仕茹, August 1997, 中外合資事業不穩定性之研究:事件歷史分析法的應用, 中山管理評論, 99 - 120.
  40. Kuo, Cheng-Kun and Hengchiang Huang, August 1997, Building An International Investment Banking Industry in Taiwan: A Feasibility Study, Pan Pacific Management Review, 19 - 42.
  41. 黃恆獎, August 1996, 亞太營運中心的展望, 富邦證券投資月刊, 12 - 17.
  42. 黃恆獎, August 1996, 國際合資面面觀, 經濟情勢暨評論, 9 - 19.
  43. 黃恆獎, August 1995, Attitude Formation and Choice Behavior: An Empirical Study, 管理科學學報, 287 - 317.
  44. 黃恆獎、蕭廣中, August 1995, 綠色行銷與消費者購買行為之結構性分析, 政大管理評論, 21 - 40.
  45. 黃恆獎, August 1993, MDS在廣告調查上的應用, 廣告文摘季刊, 15 - 30.
No Data Available
Book Paper
  1. 黃恆獎,王仕茹,李文瑞, January 2012, 管理學概論(2), 華泰文化事業公司.
  2. Wen-Kuo Chne, Heng-Chiang Huang, Seng-Cho T. Chou, April 2010, Understanding Consumer Recommendation Behavior, Hershey.
  3. 黃恆獎,王仕茹,李文瑞, January 2010, 管理學(2), 華泰文化事業公司.
  4. 黃恆獎,王仕茹,李文瑞, November 2009, 管理學,第二版, 華泰書局.
Technical Report
No Data Available
No Data Available