個人資料
周善瑜
博士 美國芝加哥大學商研所行銷組博士
研究室 : 二館 1113
電話 : 02-33661054
傳真 : 02-33661054
諮詢時段 :
相關連結 :
主要研究領域
• 通路策略
• 個別化行銷
• 網路行銷
• 產品線與價格策略
研究領域摘要
暫無資料
學歷
• 美國芝加哥大學商研所行銷組博士
課程
• 行銷決策模式
• 行銷管理
• 行銷賽局模式
• 行銷研究
獲獎
獲國科會八十五學年度甲種研究獎助,代表作:品牌權益之評價模式。
獲國科會八十六學年度甲種研究獎助,代表作:零售商道德風險下製造商最適促銷策略設計之研究。
獲國科會八十七學年度甲種研究獎助,代表作:Retail Prices Coordination in Creating Framing Effects。
經歷
中國石油公司 總公司材料處 73年2月-76年7月
研討會論文
  1. Shan-Yu Chou, November 2012, The Optimal Individual Marketing Strategies in Imperfect Competition in the Presence of the Internet, presented at 2012 INFORMS Marketing Science Conference, (Boston), (June 7th ~ June 9th).
  2. Shan-Yu Chou, June 2012, The Equilibrium Channel and Advertising Strategies for Duopolistic Retailers, presented at 2012 INFORMS Marketing Science Conference, (Boston), (June 7th ~ June 9th).
  3. Shan-Yu Chou, June 2011, nformation Sharing and New Product Development in a Non-integrated Distribution Channel, presented at 2011 INFORMS Marketing, (Houston), (June 9th ~ June 11th).
  4. Wu, I-Huei, Shan-Yu Chou, Chyi-Mei Chen, and Ning-Hsiu Su, September 2010, Communication and Product Line Design with Dual Channels, presented at 2010 Global Marketing Conference, (Tokyo), (September 9 th ~ September 12 th) [The previous version has been presented at 2006 Marketing Science Conference in Pittsburgh, Pennsylvania, U.S.A. (June 8th ~ June 10th).].
  5. Wu, I-Huei, Chyi-Mei Chen, and Shan-Yu Chou, September 2010, A Theory of e-Coupon Strategy with Asymmetric Information, presented at 2010 Global Marketing Conference, (Tokyo), (September 9 th ~ September 12 th).
  6. Chou, Shan-Yu, Chyi-Mei Chen and Ho-Lin Tsai, August 2010, The Optimal Strategy of Complementary Good for Duopoly Firms, presented at 2010, (Boston , MA), (August 13th ~ August 16th).
  7. Wu, I-Huei, Chyi-Mei Chen and Shan-Yu Chou, June 2010, A Theory of Price Dealing with Asymmetric Information, presented at 2010 INFORMS Marketing, (Cologne), (June 17th ~ June 19th).
  8. Chou, Shan-Yu and Chyi-Mei Chen, June 2010, The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising, presented at 2010, (Cologne), (June 17th ~ June 19th).
  9. Chen, Chyi-Mei, Shan-Yu Chou, and Lu Hsiao, October 2008, Coupons and Rebates: An Incentive-based Theory of Promotion Instruments, 2008 INFORMS Annual Meeting, (Washington D.C.).
  10. Chen, Chyi-Mei, Shan-Yu Chou, and Chi-Cheng Wu, October 2008, Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel, 2008 INFORMS Annual Meeting, (Washington D.C.).
  11. Chen, Chyi-Mei, Shan-Yu Chou, and I-Huei Wu, June 2008, Individual Marketing, Product Differentiation and Tacit Collusion with Unobservable Demands, 2008 Marketing Science Conference, (Vancouver).
  12. Chou, Shan-Yu, Chyi-Mei Chen, and Pei-Jone Hsueh, June 2008, Optimal Dynamic Pricing and Return Policies in Holiday Seasons, 2008 Marketing Science Conference, (Vancouver).
  13. Chen, Chyi-Mei, Chia-Hui Chen, and Shan-Yu Chou, October 2007, A Theory of Financial Leverage and Price Competition for a Retailing Industry, 2007 FMA Annual Meeting, (Orlando).
  14. Wu, I-Huei, Shan-Yu Chou, and Ning-Hsiu Su, July 2007, How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label, 2007 Academy of Marketing Science World Marketing Congress, (Verona).
  15. Chou, Shan-Yu, Chyi-Mei Chen, and Yong-Sheng Ku, June 2007, The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms, 2007 Marketing Science Conference, (Singapore).
  16. Hsiao, Lu, and Shan-Yu Chou, June 2007, The Optimal Product Design and Channel Strategies When the Internet Consumers Have a High Valuation, 2007 Marketing Science Conference, (Singapore).
  17. Chen, Chyi-Mei, Shan-Yu Chou, and I-Huei Wu, June 2007, A Positive Theory of Private Labels: Signalling, Channel Miscoordination and Product Discrimination, Second Workshop on Game Theory in Marketing, (Montreal).
  18. Chou, Shan-Yu, and Ho-Lin Tsai, June 2006, The Optimal Strategy of Complementary Good for Duopoly Firms, 2006 Marketing Science Conference, (Pittsburgh).
  19. Wu, Chi-Cheng, and Shan-Yu Chou, June 2006, Downward Line Extension as a Means of Entry Deterrence, 2006 Marketing Science Conference, (Pittsburgh).
  20. Wu, I-Huei, Shan-Yu Chou, and Ning-Hsiu Su, June 2006, Communication Strategies and Product Design on the Dual Channels, 2006 Marketing Science Conference, (Pittsburgh).
  21. Hsiao, Lu, Shan-Yu Chou, and Chyi-Mei Chen, June 2006, Optimal Advertising Strategies under Debt Financing, 2006 Marketing Science Conference, (Pittsburgh).
  22. Chen, Chyi-Mei, Shan-Yu Chou, and Chi-Cheng Wu, June 2006, Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel, 2006 Marketing Science Conference, (Pittsburgh).
  23. Chen, Chyi-Mei, Shan-Yu Chou, and Chi-Cheng Wu, June 2006, Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel, 2006 Marketing Science Conference, (Pittsburgh).
  24. Hsiao, Lu, Shan-Yu Chou, and Chyi-Mei Chen, June 2006, Optimal Advertising Strategies under Debt Financing, 2006 Marketing Science Conference, (Pittsburgh).
  25. 周善瑜,謝旻錡,吳奕慧, May 2006, 網際網路興起對廠商產品差異化決策與定價策略之影響, 2006網路與產業經濟研討會, (台北).
  26. Chou, Shan-Yu, and Lu Hsiao, June 2005, The Firm’s Optimal Product Line Design under Debt Financing, 2005企業管理學術論壇暨研討會, (台中), 最佳論文獎.
  27. Hsiao, Lu, Chyi-Mei Chen, and Shan-Yu Chou, April 2005, The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification, 2005現代財務論壇學術研討會, (台中).
  28. Chou, Shan-Yu, and Hsiao, Lu, April 2005, The Firm’ s Optimal Product Line Design under Debt Financing, 2005台灣行銷研討會, (台北).
  29. Hsiao, Lu, Chyi-Mei Chen, and Chou, Shan-Yu, April 2005, The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification, 2005現代財務論壇學術研討會, (Taichung).
  30. Chen, Chia-Hui, and Shan-Yu Chou, December 2004, A Theory of Financial Leverage and Price Competition for a Retailing Industry, The 12th Conference of the Theories and Practices of Securities and Financial Markets, (高雄).
  31. Hsiao, Lu, and Shan-Yu Chou, April 2004, The Optimal Product and the Internet Channel Strategies for Imperfectly Competitive Firms, 國立中興大學第二屆全國當代行銷學術研討會, (台中).
  32. Chen, Chyi-Mei, Shan-Yu Chou, and Lu Hsiao, December 2002, A Theory of Common Dealing with Internet as An Innovative Distribution Channel, 2002 The Second International Conference of Electronic Business, (Taipei), co-sponsored by National Chiao-Tung University and International Consortium for Electronic Business.
  33. 周善瑜,蕭櫓, November 2002, 網路通路對品牌競爭廠商獨家與共同經銷決策影響之研究, 第一屆行銷領域博士教育發展研討會.
  34. Chen, C.-M., S.-Y. Chou and Lu Hsiao, 2002, A theory of common dealing with Internet as an innovative distribution channel, presented at 2002 The Second International Conference of Electronic Business in Taipei, (Taipei).
  35. Chen, Chyi-Mei, Shan-Yu Chou, Yu-Hsiu Chiou, and Chi-Cheng Wu, January 2001, The Optimal Coupon Strategy with Internet, 2001 International Conference of Electronic Business, (Hong Kong), co-sponsored by Hong Kong Chinese University and International Consortium for Electronic Business.
  36. Chou, Shan-Yu, and Chyi-Mei Chen, July 1999, Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’s Competency, 1999 Marketing Science Conference, (New York), accepted for presentation at 1999 Marketing Science at Rutgers University.
  37. Chou, Shan-Yu, and Chyi-Mei Chen, March 1999, A Theory of Merchandising, Forward Buying, and Inventory Counting, Marketing Seminar of UC Berkeley, (California).
  38. Chou, Shan-Yu, and Chyi-Mei Chen, January 1999, Linear Pricing in Optimal Channel Promotion Contracts: A Theory of Simplicity based on Contract Incompleteness, 1999 Regional Economic Conference, (台北).
  39. Chou, Shan-Yu; Chen, Chyi-Mei, January 1999, Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’ s Competency, 1999 Marketing Science at Rutgers University, (USA).
  40. Chou, Shan-Yu, and Chyi-Mei Chen, July 1998, Optimal Manufacture’s Promotion Design with Retailers’ Incentive Problems, 1998 Marketing Science Conference, (Fontainebleau).
  41. Chou, Shan-Yu, January 1998, Optimal Manufacturer’ s Design with Retailers’ Incentive Problems, TIMS 1998 Marketing Science Conference, (Paris, France).
  42. Chou, Shan-Yu, and Chyi-Mei Chen, March 1997, Retail Price Coordination in Creating Framing Effects, 1997 Marketing Science Conference, (California).
  43. Shan-Yu Chou, February 1997, Price-Format Signaling: To Haggle or to Hold Firm?, 1997 AMA Winter Educators’ Conference, (Florida), This paper is also presented at the National Taiwan University..
  44. Chou, Shan-Yu and Chi-Mei Chen, 1997, Retail Price Coordination to Create Framing Effects, presented at 1997 Marketing Science Conference at UC Berkeley, (_).
  45. Shan-Yu Chou, March 1996, The Optimal Promotion Strategies of Manufacturers: To Pull or To Push?, 1996 Marketing Science Conference, (Florida).
  46. Shan-Yu Chou, July 1995, Exclusive-Dealing and Retailers’ Incentives of Promoting Private Labels, 1995 Marketing Science Conference.
  47. Shan-Yu Chou, March 1994, Brand Equity as Real Option Premium, 1994 Marketing Science Conference, (Arizona).
  48. Shan-Yu Chou, January 1993, Brand Equity or Establishing a New Brand :An Analytic Framework, Management Seminar of 1993 at the National Taiwan University, (台北).
  49. Chou, Shan-Yu, January 1993, Brand Equity or Establishing a New Brand: An Analytic Framework, Management Seminar in NTU, (台北).
  50. Chou, Shan-Yu, January 1992, Price-Format Signaling: To Haggle or to Hold Firm?, 1997 AMA Winter Educations’ Conference.
  51. Shan-Yu Chou, January 1992, The Optimal Product Assortment and Pricing Strategies of Retailers, Marketing Seminar Spring of 1992 at the University of Chicago, (Chicago).
  52. Shan-Yu Chou, 1992, Price-Format Signaling: To Haggle or to Hold Firm?, presented at the National Taiwan University and 1997 AMA Winter EducationsU_U Conference., (_).
  53. Shan-Yu Chou, January 1990, Dealing, Demand Fluctution and the Business Size of Retailer, Marketing Seminar Spring of 1990 at the University of Chicago, (Chicago).
  54. Chou, Shan-Yu, January 1990, Dealing, Demand Fluctuation and the Business Size of Retailer, Marketing Seminar in University of Chicago.
期刊論文
  1. 周善瑜、陳其美與潘巧文, February 2013, 共同零售通路下雙佔製造商之均衡產業廣告與品牌廣告策略, 管理學報, 21 - 53.
  2. 陳其美、周善瑜與吳惠婷, December 2012, 不對稱資訊下雙產品獨占廠商最適定價機制選擇:序列定價與組合定價, 管理學報, 583 - 617.
  3. 周善瑜、陳其美與陳怡如, June 2012, 網際網路與消費者結構對廠商最適通路設計之影響, 管理學報, 255 - 278.
  4. 陳其美、周善瑜,張奕虹與蔡依琳, June 2012, 折價券轉售市場對製造商最適訂價、促銷與產品策略之影響, 臺大管理論叢, 341 - 360.
  5. 陳其美、周善瑜,吳奕慧與林怡伶, December 2010, 目標廣告下獨佔廠商之最適垂直產品線與媒體策略, 管理學報, 623 - 648, (2011 年管理學報論文獎).
  6. Chyi-Mei Chen, Shan-Yu Chou, Lu Hsiao, I-Huei Wu, September 2009, Private Labels and New Product Development, Marketing Letters, 227 - 243.
  7. 陳其美,周善瑜,吳奕慧,謝旻錡, February 2008, 網路興起對雙占廠商產品差異化決策、定價策略與社會福利之影響, 臺大管理論叢, 已被接受.
  8. 陳其美,周善瑜,蕭櫓,陳碧麗, April 2007, 競爭廠商之產品策略與網路通路策略, 管理學報, 113 - 134.
  9. 周善瑜,陳其美,戴翊宣, December 2006, 個別化行銷下的最適折價券與產品線設計, 管理學報, 691 - 709.
  10. 周善瑜,張智勇,蕭櫓, December 2006, 網際網路興起對數位產品獨佔廠商產品決策與通路策略的影響, 中山管理評論, 807 - 845.
  11. Chou, Shan-Yu, and Chi-Cheng Wu, October 2006, A Comment on “Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters", Marketing Science, 538 - 542, (SSCI, Impact Factor: 3.788).
  12. Jeng, Shih-Ping, and Chou, Shan-Yu, October 2006, Target Marketing in a Distribution Channel: Implications for Manufacturer Returns Policy, 管理學報, 537 - 556.
  13. 周善瑜,蕭櫓, April 2005, 網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究, 管理學報, 205 - 225.
  14. Chou, Shan-Yu and Chi-Cheng Wu, January 2005, "Must Competition Reduce Program Quality in a Television Broadcasting Industry?",, Marketing Science,.
  15. 周善瑜,吳基逞, December 2003, 獨佔廠商品牌形象與最適產品線延伸策略, 管理學報, 1081 - 1121.
  16. 周善瑜; 吳基逞, January 2003, 獨占廠商品牌形象與最適產品線延伸策略, 管理學報.
  17. 周善瑜,鄭士蘋, December 2002, 製造商的退貨策略與產品線設計, 臺大管理論叢, 31 - 65.
  18. Shan-Yu Chou, August 2002, Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry, 台灣管理學刊, 1 - 22.
  19. 周善瑜,楊欣怡, April 2002, 以網際網路區別消費者之最適通路設計, 管理學報, 209 - 241.
  20. 周善瑜,吳基逞, March 2000, 有線電視產業系統業者頻道組合與訂價策略之研究, 管理學報, 71 - 100, 管理學報2001年數量類首獎.
  21. Chou, Shan-Yu, and Chyi-Mei Chen, January 1997, Price Format Signaling: To Haggle or to Hold Firm, Marketing Theory and Applications, 134 - 140, (published by American Marketing Association).
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