個人資料
周善瑜
博士 美國芝加哥大學商研所行銷組博士
研究室 : 二館 1113
電話 : 02-33661054
傳真 : 02-33661054
諮詢時段 :
相關連結 :
相關連結 :
主要研究領域
• 產品線與價格策略
• 通路策略
• 網路行銷
• 個別化行銷
研究領域摘要
暫無資料
學歷
• 美國芝加哥大學商研所行銷組博士
課程
• 行銷管理
• 行銷賽局模式
• 行銷研究
• 行銷決策模式
獲獎
獲國科會八十五學年度甲種研究獎助,代表作:品牌權益之評價模式。
獲國科會八十六學年度甲種研究獎助,代表作:零售商道德風險下製造商最適促銷策略設計之研究。
獲國科會八十七學年度甲種研究獎助,代表作:Retail Prices Coordination in Creating Framing Effects。
經歷
中國石油公司 總公司材料處 73年2月-76年7月
研討會論文
  1. Shan-Yu Chou, 2012, The Optimal Individual Marketing Strategies in Imperfect Competition in the Presence of the Internet , presented at 2012 INFORMS Marketing Science Conference , November , (Boston) , (June 7th ~ June 9th)
  2. Shan-Yu Chou, 2012, The Equilibrium Channel and Advertising Strategies for Duopolistic Retailers , presented at 2012 INFORMS Marketing Science Conference , June , (Boston) , (June 7th ~ June 9th)
  3. Shan-Yu Chou, 2011, nformation Sharing and New Product Development in a Non-integrated Distribution Channel , presented at 2011 INFORMS Marketing , June , (Houston) , (June 9th ~ June 11th)
  4. Wu, I-Huei, Shan-Yu Chou, Chyi-Mei Chen, and Ning-Hsiu Su, 2010, Communication and Product Line Design with Dual Channels , presented at 2010 Global Marketing Conference , September , (Tokyo) , (September 9 th ~ September 12 th) [The previous version has been presented at 2006 Marketing Science Conference in Pittsburgh, Pennsylvania, U.S.A. (June 8th ~ June 10th).]
  5. Wu, I-Huei, Chyi-Mei Chen, and Shan-Yu Chou, 2010, A Theory of e-Coupon Strategy with Asymmetric Information , presented at 2010 Global Marketing Conference , September , (Tokyo) , (September 9 th ~ September 12 th)
  6. Chou, Shan-Yu, Chyi-Mei Chen and Ho-Lin Tsai, 2010, The Optimal Strategy of Complementary Good for Duopoly Firms , presented at 2010 , August , (Boston , MA) , (August 13th ~ August 16th)
  7. Wu, I-Huei, Chyi-Mei Chen and Shan-Yu Chou, 2010, A Theory of Price Dealing with Asymmetric Information , presented at 2010 INFORMS Marketing , June , (Cologne) , (June 17th ~ June 19th)
  8. Chou, Shan-Yu and Chyi-Mei Chen, 2010, The Optimal Product Line Design in the Presence of Targeted and In-Store Advertising , presented at 2010 , June , (Cologne) , (June 17th ~ June 19th)
  9. Chen, Chyi-Mei, Shan-Yu Chou, and Lu Hsiao, 2008, Coupons and Rebates: An Incentive-based Theory of Promotion Instruments , 2008 INFORMS Annual Meeting , October , (Washington D.C.)
  10. Chen, Chyi-Mei, Shan-Yu Chou, and Chi-Cheng Wu, 2008, Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel , 2008 INFORMS Annual Meeting , October , (Washington D.C.)
  11. Chen, Chyi-Mei, Shan-Yu Chou, and I-Huei Wu, 2008, Individual Marketing, Product Differentiation and Tacit Collusion with Unobservable Demands , 2008 Marketing Science Conference , June , (Vancouver)
  12. Chou, Shan-Yu, Chyi-Mei Chen, and Pei-Jone Hsueh, 2008, Optimal Dynamic Pricing and Return Policies in Holiday Seasons , 2008 Marketing Science Conference , June , (Vancouver)
  13. Chen, Chyi-Mei, Chia-Hui Chen, and Shan-Yu Chou, 2007, A Theory of Financial Leverage and Price Competition for a Retailing Industry , 2007 FMA Annual Meeting , October , (Orlando)
  14. Wu, I-Huei, Shan-Yu Chou, and Ning-Hsiu Su, 2007, How to Increase the Sales Volume of Private Label by a Well Designed DM? – Effects of Choice Set on Purchase Intention and Choice of Private Label , 2007 Academy of Marketing Science World Marketing Congress , July , (Verona)
  15. Chou, Shan-Yu, Chyi-Mei Chen, and Yong-Sheng Ku, 2007, The Optimal Generic Advertising and Brand Advertising Strategies for Duopolistic Firms , 2007 Marketing Science Conference , June , (Singapore)
  16. Hsiao, Lu, and Shan-Yu Chou, 2007, The Optimal Product Design and Channel Strategies When the Internet Consumers Have a High Valuation , 2007 Marketing Science Conference , June , (Singapore)
  17. Chen, Chyi-Mei, Shan-Yu Chou, and I-Huei Wu, 2007, A Positive Theory of Private Labels: Signalling, Channel Miscoordination and Product Discrimination , Second Workshop on Game Theory in Marketing , June , (Montreal)
  18. Chou, Shan-Yu, and Ho-Lin Tsai, 2006, The Optimal Strategy of Complementary Good for Duopoly Firms , 2006 Marketing Science Conference , June , (Pittsburgh)
  19. Wu, Chi-Cheng, and Shan-Yu Chou, 2006, Downward Line Extension as a Means of Entry Deterrence , 2006 Marketing Science Conference , June , (Pittsburgh)
  20. Wu, I-Huei, Shan-Yu Chou, and Ning-Hsiu Su, 2006, Communication Strategies and Product Design on the Dual Channels , 2006 Marketing Science Conference , June , (Pittsburgh)
  21. Hsiao, Lu, Shan-Yu Chou, and Chyi-Mei Chen, 2006, Optimal Advertising Strategies under Debt Financing , 2006 Marketing Science Conference , June , (Pittsburgh)
  22. Chen, Chyi-Mei, Shan-Yu Chou, and Chi-Cheng Wu, 2006, Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel , 2006 Marketing Science Conference , June , (Pittsburgh)
  23. Chen, Chyi-Mei, Shan-Yu Chou, and Chi-Cheng Wu, 2006, Double Couponing as Commitment to Gain Bargaining Power within a Distribution Channel , 2006 Marketing Science Conference , June , (Pittsburgh)
  24. Hsiao, Lu, Shan-Yu Chou, and Chyi-Mei Chen, 2006, Optimal Advertising Strategies under Debt Financing , 2006 Marketing Science Conference , June , (Pittsburgh)
  25. 周善瑜,謝旻錡,吳奕慧, 2006, 網際網路興起對廠商產品差異化決策與定價策略之影響 , 2006網路與產業經濟研討會 , May , (台北)
  26. Chou, Shan-Yu, and Lu Hsiao, 2005, The Firm’s Optimal Product Line Design under Debt Financing , 2005企業管理學術論壇暨研討會 , June , (台中) , 最佳論文獎
  27. Hsiao, Lu, Chyi-Mei Chen, and Shan-Yu Chou, 2005, The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification , 2005現代財務論壇學術研討會 , April , (台中)
  28. Chou, Shan-Yu, and Hsiao, Lu, 2005, The Firm’ s Optimal Product Line Design under Debt Financing , 2005台灣行銷研討會 , April , (台北)
  29. Hsiao, Lu, Chyi-Mei Chen, and Chou, Shan-Yu, 2005, The Optimal Design of Financial Contract and Product Line in the Presence of Demand Uncertainty and Costly State Verification , 2005現代財務論壇學術研討會 , April , (Taichung)
  30. Chen, Chia-Hui, and Shan-Yu Chou, 2004, A Theory of Financial Leverage and Price Competition for a Retailing Industry , The 12th Conference of the Theories and Practices of Securities and Financial Markets , December , (高雄)
  31. Hsiao, Lu, and Shan-Yu Chou, 2004, The Optimal Product and the Internet Channel Strategies for Imperfectly Competitive Firms , 國立中興大學第二屆全國當代行銷學術研討會 , April , (台中)
  32. Chen, Chyi-Mei, Shan-Yu Chou, and Lu Hsiao, 2002, A Theory of Common Dealing with Internet as An Innovative Distribution Channel , 2002 The Second International Conference of Electronic Business , December , (Taipei) , co-sponsored by National Chiao-Tung University and International Consortium for Electronic Business
  33. 周善瑜,蕭櫓, 2002, 網路通路對品牌競爭廠商獨家與共同經銷決策影響之研究 , 第一屆行銷領域博士教育發展研討會 , November
  34. Chen, C.-M., S.-Y. Chou and Lu Hsiao, 2002, A theory of common dealing with Internet as an innovative distribution channel , presented at 2002 The Second International Conference of Electronic Business in Taipei , December , (Taipei)
  35. Chen, Chyi-Mei, Shan-Yu Chou, Yu-Hsiu Chiou, and Chi-Cheng Wu, 2001, The Optimal Coupon Strategy with Internet , 2001 International Conference of Electronic Business , January , (Hong Kong) , co-sponsored by Hong Kong Chinese University and International Consortium for Electronic Business
  36. Chou, Shan-Yu, and Chyi-Mei Chen, 1999, Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’s Competency , 1999 Marketing Science Conference , July , (New York) , accepted for presentation at 1999 Marketing Science at Rutgers University
  37. Chou, Shan-Yu, and Chyi-Mei Chen, 1999, A Theory of Merchandising, Forward Buying, and Inventory Counting , Marketing Seminar of UC Berkeley , March , (California)
  38. Chou, Shan-Yu, and Chyi-Mei Chen, 1999, Linear Pricing in Optimal Channel Promotion Contracts: A Theory of Simplicity based on Contract Incompleteness , 1999 Regional Economic Conference , January , (台北)
  39. Chou, Shan-Yu; Chen, Chyi-Mei, 1999, Complaint Management and Cross-Customer Interference in Service Process When Quality Depends on Server’ s Competency , 1999 Marketing Science at Rutgers University , January , (USA)
  40. Chou, Shan-Yu, and Chyi-Mei Chen, 1998, Optimal Manufacture’s Promotion Design with Retailers’ Incentive Problems , 1998 Marketing Science Conference , July , (Fontainebleau)
  41. Chou, Shan-Yu, 1998, Optimal Manufacturer’ s Design with Retailers’ Incentive Problems , TIMS 1998 Marketing Science Conference , January , (Paris, France)
  42. Chou, Shan-Yu, and Chyi-Mei Chen, 1997, Retail Price Coordination in Creating Framing Effects , 1997 Marketing Science Conference , March , (California)
  43. Shan-Yu Chou, 1997, Price-Format Signaling: To Haggle or to Hold Firm? , 1997 AMA Winter Educators’ Conference , February , (Florida) , This paper is also presented at the National Taiwan University.
  44. Chou, Shan-Yu and Chi-Mei Chen, 1997, Retail Price Coordination to Create Framing Effects , presented at 1997 Marketing Science Conference at UC Berkeley , December , (_)
  45. Shan-Yu Chou, 1996, The Optimal Promotion Strategies of Manufacturers: To Pull or To Push? , 1996 Marketing Science Conference , March , (Florida)
  46. Shan-Yu Chou, 1995, Exclusive-Dealing and Retailers’ Incentives of Promoting Private Labels , 1995 Marketing Science Conference , July
  47. Shan-Yu Chou, 1994, Brand Equity as Real Option Premium , 1994 Marketing Science Conference , March , (Arizona)
  48. Shan-Yu Chou, 1993, Brand Equity or Establishing a New Brand :An Analytic Framework , Management Seminar of 1993 at the National Taiwan University , January , (台北)
  49. Chou, Shan-Yu, 1993, Brand Equity or Establishing a New Brand: An Analytic Framework , Management Seminar in NTU , January , (台北)
  50. Chou, Shan-Yu, 1992, Price-Format Signaling: To Haggle or to Hold Firm? , 1997 AMA Winter Educations’ Conference , January
  51. Shan-Yu Chou, 1992, The Optimal Product Assortment and Pricing Strategies of Retailers , Marketing Seminar Spring of 1992 at the University of Chicago , January , (Chicago)
  52. Shan-Yu Chou, 1992, Price-Format Signaling: To Haggle or to Hold Firm? , presented at the National Taiwan University and 1997 AMA Winter EducationsU_U Conference. , December , (_)
  53. Shan-Yu Chou, 1990, Dealing, Demand Fluctution and the Business Size of Retailer , Marketing Seminar Spring of 1990 at the University of Chicago , January , (Chicago)
  54. Chou, Shan-Yu, 1990, Dealing, Demand Fluctuation and the Business Size of Retailer , Marketing Seminar in University of Chicago , January
期刊論文
  1. 周善瑜、陳其美與潘巧文, 2013, 共同零售通路下雙佔製造商之均衡產業廣告與品牌廣告策略 , 管理學報 , Vol.30 , No.1 , 21 - 53 , ( TSSCI )
  2. 陳其美、周善瑜與吳惠婷, 2012, 不對稱資訊下雙產品獨占廠商最適定價機制選擇:序列定價與組合定價 , 管理學報 , Vol.29 , No.6 , 583 - 617 , ( TSSCI )
  3. 周善瑜、陳其美與陳怡如, 2012, 網際網路與消費者結構對廠商最適通路設計之影響 , 管理學報 , Vol.29 , No.3 , 255 - 278
  4. 陳其美、周善瑜,張奕虹與蔡依琳, 2012, 折價券轉售市場對製造商最適訂價、促銷與產品策略之影響 , 臺大管理論叢 , Vol.22 , No.2 , 341 - 360 , ( TSSCI )
  5. 陳其美、周善瑜,吳奕慧與林怡伶, 2010, 目標廣告下獨佔廠商之最適垂直產品線與媒體策略 , 管理學報 , Vol.27 , No.6 , 623 - 648 , (2011 年管理學報論文獎) , ( TSSCI )
  6. Chyi-Mei Chen, Shan-Yu Chou, Lu Hsiao, I-Huei Wu, 2009, Private Labels and New Product Development , Marketing Letters , Vol.20 , No.3 , 227 - 243 , ( SSCI )
  7. 陳其美,周善瑜,吳奕慧,謝旻錡, 2008, 網路興起對雙占廠商產品差異化決策、定價策略與社會福利之影響 , 臺大管理論叢 , 已被接受 , ( TSSCI )
  8. 陳其美,周善瑜,蕭櫓,陳碧麗, 2007, 競爭廠商之產品策略與網路通路策略 , 管理學報 , Vol.24 , No.2 , 113 - 134 , ( TSSCI )
  9. 周善瑜,陳其美,戴翊宣, 2006, 個別化行銷下的最適折價券與產品線設計 , 管理學報 , Vol.23 , No.6 , 691 - 709 , ( TSSCI )
  10. 周善瑜,張智勇,蕭櫓, 2006, 網際網路興起對數位產品獨佔廠商產品決策與通路策略的影響 , 中山管理評論 , Vol.14 , No.4 , 807 - 845 , ( TSSCI )
  11. Chou, Shan-Yu, and Chi-Cheng Wu, 2006, A Comment on “Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters" , Marketing Science , Vol.25 , No.5 , 538 - 542 , (SSCI, Impact Factor: 3.788) , ( SSCI )
  12. Jeng, Shih-Ping, and Chou, Shan-Yu, 2006, Target Marketing in a Distribution Channel: Implications for Manufacturer Returns Policy , 管理學報 , Vol.23 , No.5 , 537 - 556 , ( TSSCI )
  13. 周善瑜,蕭櫓, 2005, 網路興起對品牌競爭廠商獨家與共同經銷決策影響之研究 , 管理學報 , Vol.22 , No.2 , 205 - 225 , ( TSSCI )
  14. Chou, Shan-Yu and Chi-Cheng Wu, 2005, "Must Competition Reduce Program Quality in a Television Broadcasting Industry?", , Marketing Science, , ( SSCI )
  15. 周善瑜,吳基逞, 2003, 獨佔廠商品牌形象與最適產品線延伸策略 , 管理學報 , Vol.20 , No.6 , 1081 - 1121 , ( TSSCI )
  16. 周善瑜; 吳基逞, 2003, 獨占廠商品牌形象與最適產品線延伸策略 , 管理學報
  17. 周善瑜,鄭士蘋, 2002, 製造商的退貨策略與產品線設計 , 臺大管理論叢 , Vol.13 , No.1 , 31 - 65 , ( TSSCI )
  18. Shan-Yu Chou, 2002, Brand Equity: Definition, Valuation and Equilibrium Efficiency in a Duopolistic Industry , 台灣管理學刊 , Vol.2 , No.1 , 1 - 22
  19. 周善瑜,楊欣怡, 2002, 以網際網路區別消費者之最適通路設計 , 管理學報 , 209 - 241 , ( TSSCI )
  20. 周善瑜,吳基逞, 2000, 有線電視產業系統業者頻道組合與訂價策略之研究 , 管理學報 , 71 - 100 , 管理學報2001年數量類首獎 , ( TSSCI )
  21. Chou, Shan-Yu, and Chyi-Mei Chen, 1997, Price Format Signaling: To Haggle or to Hold Firm , Marketing Theory and Applications , Vol.8 , 134 - 140 , (published by American Marketing Association)
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